Beverage / Brewery Pensacola, FL
Pensacola Bay Brewery Can Design & Ecommerce
Tactile aluminum can packaging, maritime mascot illustration, and direct-to-consumer merchandise shop.
The Challenge
Local distribution was growing across the Panhandle, but regional shelves were crowded with generic craft beer cans that failed to stand out.
Creative & Strategic Approach
Jane created vintage nautical screen-printed can art, Liam wrote humorous Florida folklore flavor profiles, and Marcus deployed a sleek Shopify storefront for merchandise.
The Outcome
A four-SKU core can series featuring matte inks with metallic accents, backed by an inventory-synced merchandise portal.
Impact & Results
First run of 10,000 cans sold out in 14 days, and online merchandise sales grew by 320%.
Project Gallery
